HDB Malls World Cup Fever

The biggest sporting event of 2022 was definitely the FIFA World Cup 2022, and of course, Into E had to be a part of it! Our team of specialists were inspired by the World Cup Fever that was sweeping the world, and worked together with HDB Malls to incorporate the theme into their latest campaign.

Their campaign was held at 16 different HDB malls across Singapore, where participants of all ages could channel their inner Ronaldo and take part in exciting football-related activities like the Penalty Shoot Out, foosball tables and the PS5 FIFA consoles! They could even stand a chance to win attractive prizes at the claw machines at each location or participate in the Score & Win Challenge!

We even had the Urban Street Team join us at multiple locations to freestyle and engage with the participants. Overall, it was definitely a successful campaign where participants could bask in the excitement of the World Cup season!

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